The Yard

We had been trusted again by 33 restaurants to develop and execute a full branding of their newest concept in McKinney, TX known as The Yard. With a beautifully remodeled house now serving as the restaurant, an expansive deck with ample seating and the crown jewel, an incredible outdoor adult playground with food, drinks and all kinds of “hangout” activities, The Yard has it all. We we asked to develop a playful but elevated branding concept that made

the_yard.jpg

PROJECT SCOPE

  • Name, tagline, theme and narrative development
  • Brand concept and design
  • Print materials, marketing collateral and extensive merchandise application of the brand
  • Menus, gift cards, signage
  • Website